When two logos look alike
The logo on the left was created by ICOM (a design company in Russia) for a cosmetic company called F&C Technology. I created the logo on the right for a fictitious packaging company called 9 Lives Packaging.
It’s pretty obvious that these logos are different. And yes, people all over the place employ easy design decisions when creating things like logos. Still, the visual concept shared between the two logos isn’t so common that their similiarity shouldn’t be surprising.
The topic of logo duplication is hot right now. Companies like LogoWorks in Utah have been accused of stealing logos, re-branding them, and re-selling them to customers who don’t know any better. Quark recently revamped their logo, but unfortunately for them the logo was a 100% duplication of the logo used by some Scotish art foundation/museum/whatever (look it up… To their credit, Quark has since re-revamped the logo to something a bit more unique). It’s nuts.
Again, I don’t think the logos above are identical. I’m speaking more of the design sensibility, the look the designer was after, and the final execution. There’s no way in hell anyone would mistake my logo for theirs. It just got me thinking, that’s all.
