Erik’s Blog

Maddox autograph, originally uploaded by erat.

Maddox. No, not Angelina Jolie’s kid. He’s one of the only two people in the Salt Lake City area who can claim to be Internet celebrities (the other being Heather Armstrong). His web site is either loved or hated depending on your capacity for politically incorrect humor and commentary. If you’re easily offended, just avoid the guy, ‘kay?

On June 20th, Maddox kicked off a promotional tour to promote his new book The Alphabet of Manliness. His publisher originally didn’t set up a stop in Salt Lake City (WTF?) but Maddox insisted that one take place. It was held at Sam Weller’s Bookstore, the coolest independent bookstore in the SLC area and a fantastic resource for hard to find books, zines (and other indie publications), McSweeney’s books (!!), etc. Way cool place.

Anyway, Maddox — dressed in a king costume — did his thing: chatting about the book, receiving gifts of beef jerky, answering questions, chatting briefly about future plans (video games, comics, etc.), and reading exerpts from the book. It’s amazing how approachable the guy is. Having only read his web site, I figured he’d at least act like an arsehole to keep up the persona, but nope, he’s actually a nice, funny, friendly guy. Crazy.

He does rule, though.

You can find pictures taken along his book tour here (scroll to the bottom of the page).